slogans | marketing messages | Texas | littering

Change your message to appeal to different audiences

In the early 1980s, Texas spent $20 million a year cleaning up litter on their streets and highways.

Why? Because people ignored the Keep Texas Beautiful ad campaigns.

So Texas tried out something different. They hired a new ad agency to create a campaign that would speak to the guilty parties — mainly young men who like to break rules.

Rather than trying to convince them to care about the environment or how things look, the campaign featured a slogan that spoke to what those men already believed.

The slogan? Simple: Don’t Mess With Texas.

No true Texan would ever…


On Time | On Truth | On Being Silly | On Being Kind

There’s no time for anything else. — Anthony Hopkins, actor

None of us are getting out of here alive, so please stop treating yourself like an afterthought.

Eat the delicious food.

Walk in the sunshine.

Jump in the ocean.

Say the truth that you’re carrying in your heart like hidden treasure.

Be silly. Be kind. Be weird.

There’s no time for anything else. — Anthony Hopkins, actor

Be silly. Be kind. Be weird. There’s no time for anything else. — Anthony Hopkins, actor
Be silly. Be kind. Be weird. There’s no time for anything else. — Anthony Hopkins, actor
Be silly. Be kind. Be weird. There’s no time for anything else. — Anthony Hopkins, actor

Resources:


Illumination should include a subsection about Racism, a hot topic for this year especially.


Jokes | Humor | Funny Stories

A review of What Killed Humor? by Joseph Epstein

What’s So Funny? What Killed Humor?
What’s So Funny? What Killed Humor?
What’s So Funny? What Killed Humor?

In a February issue of National Review, Joseph Epstein wrote a column about humour. He had some intriguing things to say about humour. Here are a few of the things he wrote:

A joke is a mini short story. That makes jokes a great thing to share in a speech, a blog post, an article, a Medium story. Jokes are short stories that actually touch upon the good, the bad, and the in-between of human life.

I’m not sure that humour has much to do with good taste. Humour, jokes, quips — they often come without any good taste. And…


Today’s Tweets | Political Questions | Social Media Questions

7 Questions Arising from Today’s Tweets

Questions inspired by today’s tweets . . .
Questions inspired by today’s tweets . . .
Questions inspired by today’s tweets . . .

Are You Smarter Than a 5th Grader?

If you’re smarter than a 5th grader, you realize that the radical Left is trying to brainwash the world into believing January 6th was similar to 9/11 or Pearl Harbor. Absurd. Just a sloppy attempt to justify censoring, surveilling & treating half our country like terrorists. — Candace Owens, founder of BLEXIT, tweet

Are the Democrats Truly for Unity?

The Democrats are showing that they never meant it when they called for unity. They are prioritizing a divisive post-presidency impeachment while trying to jam a hyper-partisan far-left wish list through Congress as Biden…


Book Illustrations | Illustrator for Books | Making Money

How do I start making money as an illustrator for books?

Question

I am an elementary teacher in North Carolina. I recently watched a former teacher friend on Facebook doing a live broadcast about having a side gig and doing something that you love and are passionate about.

My passion and something I enjoy doing is drawing and painting. I would love to illustrate children’s books! It has been a dream of mine for a very long time and there is no time like the present for me to go after this goal of mine. I reached out to my former teacher friend, and she passed your information off to me.

I…


Time Management | Do Something | Kindness Quote | Joy Quote

We all have the exact same 365 days

We all get the exact same 365 days. The only difference is what we do them. — Hillary DePiano, playwright
We all get the exact same 365 days. The only difference is what we do them. — Hillary DePiano, playwright
We all get the exact same 365 days. The only difference is what we do them. — Hillary DePiano, playwright

We all get the exact same 365 days. The only difference is what we do them. — Hillary DePiano, playwright

I saw the above quote in a magazine I read today. I love the quote, because it’s such a great reminder for the new year. We all have the same amount of time. It’s just a matter of how well we use our time.

But once I read that quote, I realized that I had something additional to say about using time and doing something.

When you get around to doing something, do it with joy and kindness.


2021 | New Year | Headlines to Attract Attention

2021 Is Here — Are You Working with the New Year to Market Your Books?

Happy New Year, Medium!
Happy New Year, Medium!
Happy New Year, Medium!

You can use the new year of 2021 as a tool for getting publicity for your book, social media awareness for your book, or traffic to your website. For example, here are a few 2021 and new year headlines I’ve seen in the last 24 hours:

All You Can Control in 2021 is You. Here’s How to Do It.

Great headline for any self-help or spirituality book. You can go in many directions from this headline.

Happy New Year! New Year Means a New Opportunity to Improve

Every new year offers new beginnings. Does your book offer new beginnings? …


Change | Socrates Quote | Book Marketing

Book Marketing Tip: Focus on Building the New

The secret of change is to focus all of your energy, not on fighting the old, but on building the new. — Socrates
The secret of change is to focus all of your energy, not on fighting the old, but on building the new. — Socrates
Socrates: On the Secret of Change — graphic design by John Kremer

The secret of change is to focus all of your energy, not on fighting the old, but on building the new. — Socrates

Book Marketing Tip

In marketing your books, don’t worry about the way things have been done in the past.

Don’t worry about the rules. Don’t worry about the obstacles. Don’t worry about the naysayers.

Do something. Then do something more. Finally, do one more thing. Do this every day: 1–2–3.

Build the new. Build it every day. — John Kremer


Booklover | Bibliophile | Bookworm

What are you? A booklover? A lover of books?

Booklovers — Bibliophiles — Bookworms
Booklovers — Bibliophiles — Bookworms
Booklovers — Bibliophiles — Bookworms

Are you a booklover?

A bibliophile?

A bookworm?

A reading horse (Danish)?

An ink drinker (French)?

A read-rat (German)?

A book flea (Indonesian)?

A library mouse (Romanian)?

Or a book-gnawing moth (Spanish)?

You can, of course, be anything you want!

John Kremer

Want to sell more books? John has helped authors and publishers sell over a billion books. More content and marketing ideas at BookMarketingBestsellers.com.

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